I lead product work that blends AI, data, and human-centered design. My focus: building products that think for users, so decisions get easier and teams move faster.
Shaped the direction of an AI-powered insights platform. Pioneered predictive analytics that surfaced business signals before customers even noticed them. Aligned Sales, Ops, and Support to drive adoption and coached PMs to raise product maturity.
Guided retention and growth for a freelance marketplace moving from startup to scale-up. Introduced decision cadences (OKRs, operating rhythms) that gave teams clarity and speed. Partnered with Legal and External Affairs to balance regulatory complexity with user empowerment.
Built the foundation for smarter agency tools. Delivered intelligent CRM and financial workflows that simplified invoicing and cash flow for small businesses. Introduced iterative release practices and cross-functional frameworks that improved predictability.